Monday, October 01, 2007
OK, so I'm coming to the realization that some of my most cherished memories as a kid were watching commercials on TV. Like, the thrill of seeing a toy advertized, and then actually getting that Starcom or Teenage Mutant Ninja Turtle.. that was a real tangible pleasure. (If anyone else remembers Starcom toys I'll be seriously impressed. They were the ones that had space ships with a moving part gadget that used magnets, so you didn't need batteries. Greatest thing ever.)
Anyway this morning I suddenly got a song in my head, it was kind of a chant with no words at all.. just "Oh way oh way oh way oh waaayy oh oh .. " and I was thinking it had somehting to do with a jungle setting. Then I was picturing a bottle of some sort, swinging on a vine. OK, this has to be from an ad for something, and yep, I remembered it was an ad for Cool Mint Listerine. But since the song it used didn't have lyrics, I was afraid I'd never be able to find it. And in this age of Google and the Youtubes, it is an absolute requirement that any whim or thought MUST be satisfied, no matter how ridiculous. Fortunately a google search for "listerine commerical song" brought me to the exact right answer, "Tarzan Boy" by Baltimora.
Man the 80s were an exciting time for music. You could be bombastic and not be embarrassed about it.
Also, an interesting thing about Listerine. Scope came in a rounded bottle, but Listerine came in a bottle that has an indent in the middle. Apparently this is suppsed to make it look like a barbell, to give the appearance of toughness, while Scope was meant to appeal to people who found Listerine too harsh, so that was why Listerine came out with the Cool Mint version. That's your marketing lesson for the day.
Man, they just don't make ads like this anymore. Good times.